Recently, we have frequently heard news about the growing popularity of Phuket. The province has demonstrated its potential for economic and tourism growth, with data from the National Statistical Office (2023) showing an average annual growth of 12% in tourism revenue. This makes Phuket the second-highest revenue-generating province in the country, after Bangkok, reflecting the increasing popularity among both domestic and international tourists.

However, Phuket’s success is not limited to being a natural tourism destination. It has expanded to become a center for premium activities, one of which is the development of a “Golf Destination,” attracting High-Net-Worth Individuals (HNWIs) from around the world.

Phuket’s Potential as a Golf Hub
Key factors supporting Phuket’s status as a global golf destination include:

1. International Standard Golf Courses
Phuket currently has 11 golf courses, several of which are internationally recognized and have hosted major tournaments, such as:

• Blue Canyon Country Club: An 18-hole, par 72 course that hosted the Johnnie Walker Classic and Asian Tour events. It is ranked among the most famous golf courses in Asia.

• Red Mountain Golf Club: An 18-hole, par 72 course with distinctive red rock formations, ranked as one of the “Top 10 Golf Courses in Asia” by Golf Digest.

• Laguna Golf Phuket: An 18-hole, par 71 course within the large Laguna Phuket resort complex, awarded “Thailand’s Best Golf Course” by the World Golf Awards multiple times.

2. Luxury Amenities
Phuket has numerous 5-star hotels and resorts located near golf courses, offering comprehensive accommodation and facilities, such as:

• Luxury resorts within Laguna Phuket, like Banyan Tree Phuket, Angsana Laguna Phuket, and Dusit Thani Laguna Phuket, all of which have direct access to golf courses.

• Concierge services specifically for golfers, including golf course reservations, equipment rentals, and personalized golf tournaments.

Phuket: The Ideal Destination for Golf & Wellness
Wellness tourism is increasingly popular, and combining golf and wellness has become a significant attraction for HNWIs. Golfers can combine their game with health-focused activities such as spa treatments, yoga, or body therapy programs, with several luxury hotels in Phuket offering packages tailored to this idea.

Why Phuket is the Perfect Golf & Wellness Destination

1. Relaxing Environment: Phuket offers diverse landscapes, from beautiful beaches to lush hills, with clean air and a tranquil atmosphere, making it ideal for relaxation and health rejuvenation.
   
2. World-Class Golf Courses: As mentioned earlier, Phuket is home to several internationally recognized golf courses. Playing golf amidst beautiful scenery not only improves athletic skills but also reduces stress and enhances focus. Studies by the National Golf Foundation (NGF) show that golf can significantly lower blood pressure and improve physical fitness.
   
3. Extensive Health Facilities: Phuket is a hub for internationally recognized health resorts and services, including top spas, holistic therapy programs, yoga and meditation, and healthy dining. According to the Global Wellness Institute, the wellness tourism market in Thailand grew by 28.4% between 2022 and 2023, with Phuket being one of the top destinations for health-conscious tourists.
   
4. Other Health-Promoting Activities: Besides golf and spa treatments, tourists can engage in health-focused activities in Phuket, such as hiking, diving, Muay Thai training, or cooking healthy meals.
   

The Premium Housing Market in Phuket: Catering to the Lifestyle of Affluent Golfers
The growth of Phuket as a Golf Destination has directly impacted the luxury real estate market, particularly the demand for residences located near golf courses or offering amenities suited to the lifestyle of affluent golfers. These include luxury villas with golf course views, high-end condominiums with extensive facilities, and vacation homes in golf resort developments.

In 2023-2024, the average price of luxury villas in Phuket increased by 5-10% per year, particularly in prime locations such as Laguna, Bang Tao, and Sri Panwa. The sales rate for condominiums in Phuket is comparable to the central areas of Bangkok, with many buyers being foreign nationals purchasing second homes or investment properties for rental purposes.

Today, Phuket is not only a destination for marine and natural tourism but is also emerging as a hub for premium activities that cater to the lifestyle of high-end investors and tourists. The development of Phuket as a “Golf Destination” is a key factor in making the province stand out internationally. Moreover, Phuket is expected to be one of the first five provinces in Thailand to become a fully functional Smart City, reflecting its commitment to sustainable development and stable future growth.