Among the seaside resort cities gaining attention from international tourists, Hua Hin in Prachuap Khiri Khan province stands out at the forefront. Currently, the proportion of foreign buyers purchasing residential properties in Hua Hin has risen significantly, reaching as high as 40%. This marks a stark contrast from the past when Thai buyers dominated the market, accounting for 80-90% of purchases.

In addition to the growing number of foreign buyers, these individuals mostly come from the high-end segment. The Ultra High Net Worth Individuals (UHNWI) start to show increased interest in Hua Hin’s real estate market. This trend is evident in the recent wave of new developments, which primarily focus on luxury projects or cater to the high-end market.

Recently, Botanica Luxury Villas, a leading developer of luxury real estate in Phuket and other world-class destinations, has expanded into Hua Hin. Prior to that, there were numerous existing five-star hotels that have long been in the area. Several developers have already launched their branded residences to meet the demand from high-end buyers.  

Several favorable factors contribute to Hua Hin’s growing appeal among foreign buyers as a hotspot seaside destination. This is largely driven by the city’s well-rounded offerings and exceptional attributes, particularly these four key factors:

1. Proximity to Bangkok with Convenient Transportation Options

Hua Hin locate approximately 200 kilometers from Bangkok. Traveling by car takes around 2.5 to 3 hours. Multiple modes of transportation are available. Tourists can reach Hua Hin by air with Hua Hin airport currently in plans for expansion and increase in numbers of domestic flights. Additionally, travelers can conveniently reach Hua Hin by train or intercity vans.

2. Comprehensive Infrastructure Development

The Thai government has ongoing and future infrastructure developments to enhance connectivity to Hua Hin. These include the expansion of Rama 2 Road, the development of a high-speed rail, and the construction of an elevated expressway (Bangkok-Wang Manao Motorway). Furthermore, the Thailand Riviera project, which aims to develop a scenic coastal route with Hua Hin as one of the main destinations. These development projects reflect the commitment to position Hua Hin as a major tourism destination in Thailand.

3. Abundance of Amenities for a Diverse Lifestyle

Hua Hin offers a wide range of amenities, making it an ideal place to live and enjoy countless activities. The area is home to shopping malls, community malls, top-tier hospitals, international schools, five-star hotels, water parks, amusement parks, golf courses, spas, fine dining restaurants, picturesque natural wonders, and serene beaches. The authentic local charm of Hua Hin attracts visitors to experience traditional community life while engaging in a wide variety of recreational activities. This unique blend of modern convenience and serene coastal living makes Hua Hin an attractive destination for both short-term and long-term living, including retirement. Despite offering all the essential amenities, Hua Hin remains tranquil and pristine compared to other seaside cities.

4. A Growing Real Estate Market with Strong Investment Potential

Hua Hin’s real estate market has been experiencing steady growth, driven by the increasing scarcity of land for new developments, especially along the beachfront. The beachfront land is becoming more difficult to find, and their prices surge significantly. Recent data indicates that beachfront land prices have soared to 120 million THB per rai. Whereas land on the hillside behind the beachfront has reached 150 million THB per rai. The surge in land prices truly highlights the strong market momentum in Hua Hin. This upward trend in real estate prices is expected to continue, as demand outweighs supply, particularly among foreign buyers from Russia and Europe. With this strong demand, investing in properties in prime locations presents an excellent opportunity for strong returns, attracting more investors to the Hua Hin market.

These four key factors clearly emphasize Hua Hin’s bright future as a city poised for further growth. It is set to become more prominent destination for foreign residents, attracting more international buyers looking for a second home in this charming seaside destination.